I posted a photo on my Instagram yesterday and got asked how do I find locations for my outfit shoots. It’s been a while since I wrote my last note on here but I honestly miss writing so much. So I thought why not share a few tips and tricks with you, to help you find those dream Instagram-worthy locations. Even the ones that nobody else has discovered yet (just like the one in this post).

Since Instagram is such a hot topic and locations are probably the most important aspect of an Instagram shot, many of you are probably wondering how to find the best ones. Other than seeing the exact location tagged in a photo or using popular landmarks as backdrops, there’s a number of other methods I use to discover shooting locations.

Seasonal Content

Many places in London (not only!) are now just as involved in Instagram as we are. It’s a two way relationship. They provide us with the dreamiest backdrops. In return, we provide the content that makes people visit these places. Most places now have a seasonal makeover, depending on the approaching holidays. My advice is to keep an eye on places that update their decor every season and be the first one to go there, so you can set the trend. Some good examples would be Annabel’s Mayfair, The Ivy Chelsea Garden, Peggy Porschen, etc. You can also follow pages like @prettycitylondon and @prettylittlelondon as they’re usually the first to post about these. Kelsey from CGG has put together a document with all the Christmas/festive locations in London and I highly recommend you to check it out here.

Go with the flow

My usual approach to finding a good location is to just go with the flow. I would often meet someone in an Instagram-friendly area and we would just explore and find the best corners to use depending on the outfits that we have. Apart from the struggle of finding where to change, this is quite a good way of discovering under-the-radar locations, that you won’t see in everyone’s photos on Instagram. If you like standing out from the crowd and you’re quite creative (can make something out of nothing) this is perfect for you.

Explore a new area

Pick an area that you haven’t been to before. Or perhaps one that you like but don’t necessarily go to when you want to shoot outfits. A change of scenery is always inspiring. Think of it as going to a new city. When you’re on holiday, it’s so much easier to spot a good location, because you appreciate the new surroundings. It’s the same with exploring a different area, minus the 3 hour flight time.

Marylebone and Mayfair are quite good areas with cute locations in close proximity to each other. Hampstead is another favourite of mine. I recently went to Marylebone and found so many cute spots to shoot just on one single street. Obviously, if you have more time, it’s good to explore and walk around. If you find yourself walking through an area on your way back from work, take photos of specific locations that you find cute. I also take photos of the name of the street they’re on, so I can go back later.

Go further

On Saturday, I was invited to 601 Queens Rd in Wimbledon for a brunch. Very Instagrammable location by the way and perfect for those cold winter days when it’s raining outside. You can get plenty of content shot there because that place is an interior heaven. Wimbledon is an hour away from where I live and it’s literally on the opposite side on London but I wanted to get a break from the usual spots in London and explore some different locations.

I went there a little unprepared and had about 15 min to explore the area around the station. The area didn’t seem very inviting at first. A quick search for Wimbledon on Instagram to look through the photos that other people have taken. Followed by a Google map search to see what’s around me. Google maps, helped me find out that Wimbledon Village is a short walk away. And thanks to my Instragram search, I found the prettiest house covered in leaves in the perfect autumnal hues. It took us a while finding the exact location, but Shelley went onto a website and found the exact location of the house but I’m sure you can Google it if you know the name of the house. Hint: If it’s a big one it usually has a special name and you’ll be able to spot it on the pictures.

 

What are your favourite ways of scouting shooting locations? Comment below or come over and say hi on Instagram and share your answers. I would love to talk to you.

Michelle x

Follow:

Note by Michelle - My kind of London Fashion WeekNote by Michelle - My kind of London Fashion WeekNote by Michelle - My kind of London Fashion Week

As another Fashion Month came to a close, I’m feeling a sense of relief. Not that I got too stressed about it in the first place. This was actually the first London Fashion Week I enjoyed. And it wasn’t because I got invited to many shows. In fact, I didn’t. In my case, you don’t really get invited to shows. You have to request invitations and more often than not, brands don’t even respond to your emails to say that they won’t be able to allocate you a space. So you kind of have to guess.

Note by Michelle - My kind of London Fashion WeekNote by Michelle - My kind of London Fashion Week

I enjoyed it because it was the first time I had a week off work and surprisingly the weather was nice too. For those of you who think I got the week off because of Fashion Week, you’re wrong. I was meant to go on holiday somewhere hot before summer is officially over but that didn’t happen so put plan B came into action. I would have much preferred to be melting in 30 degrees heat with a cocktail in one hand and ice cream in the other. You get the picture.

I attended the last two days of London Fashion Week which generally tend to be more relaxed because the week is coming to a close. Anyone who can do a full fashion week has got my sincere admiration but for me the whole thing just seems too forced and I find it hard to cope with. I appreciate people’s style and the creativity they put into it, but some individuals just get carried away in an attempt to get papped by a few photographers on the street. Not going to mention any names here.

 

Note by Michelle - My kind of London Fashion WeekNote by Michelle - My kind of London Fashion WeekNote by Michelle - My kind of London Fashion Week

So my fashion week consisted of a couple of shows and a peek into the designer showrooms where I met some really nice people for a change this time. It’s not very often you bump into friendly people during these events. I also met some lovely people outside of fashion week and I got to shoot this look whilst having a really good time. This is the outfit I wore on the second day and I felt that it deserves a twirl on the streets of London. Expect to to see my other look here soon.

Thanks to Olga Kim Photography for beautifully capturing my look. Find her on Instagram @olgakimphotography

Shop The Look

Follow: